Our PPC management answers the question your CFO asks: what does a real lead cost? We run Google, Meta and LinkedIn ads, test ads in AI answers, and feed CRM results back so platforms aim for sales. Our marketing leads check every account weekly.
Paid ads are easy to start and hard to grow at a profit. Without careful PPC management, three problems tend to show up together as budgets rise.
Campaigns aim for form fills, so the platforms find people who fill in forms. Cost per lead looks great on the dashboard, while sales says half the leads are students, vendors or poor fits.
Performance Max and broad match spend wherever the algorithm sees a signal. Without blocked keywords, excluded placements and good conversion data, budget drifts to low-value traffic.
Ad platforms, analytics and the CRM each show different numbers. Nobody can say which campaign brought last quarter's closed deals, so budget calls come down to opinion.
IN-STORE is a recognized Google and Meta partner. We pick channels by where your buyers search and scroll, and we manage them as one budget.
Search ads for people ready to buy, Performance Max with proper limits, YouTube for reach and remarketing, and Demand Gen where it fits.
Lead ads and retargeting for people who research on social. Meta's Conversions API sends results from your server, so tracking is more reliable.
Targeting by job title, seniority, company size and industry. Ideal for reaching the people involved in a buying decision and for key-account campaigns.
A new channel: ads inside AI-generated answers, such as Google AI Overviews and AI Mode, Microsoft Copilot and ChatGPT where available. We run careful tests with capped budgets.
Bing search and Copilot placements. Often a cheaper source of B2B searches from desktop and enterprise users.
Smart bidding needs good data. We set up tracking so every platform learns which clicks turn into customers.
GA4, Google Tag Manager, enhanced conversions and platform pixels set up for forms, calls, bookings and purchases, with consent handled properly.
Qualified leads, open deals and won deals sent from your CRM back to Google, Meta and LinkedIn, automatically through Make or n8n.
Phone leads credited to the campaign and keyword that brought them, including calls handled by AI voice agents.
Each month you see cost per lead, cost per real lead and cost per deal, by channel and campaign.
Paid ads reward steady attention, so these routines run every week and every month. Our Head of Marketing and Head of Business Development review results with you, so the numbers always tie back to sales.
A landing page for each offer, with tests on headlines, forms and layout. We raise the conversion rate before we raise spend.
We watch spend against the monthly target, so campaigns don't run dry early or underspend in your best weeks.
A person on our team regularly checks search terms, placements and audiences, cutting wasted spend and adding new chances.
New ad copy, images and video in your brand templates, so people on social and display channels don't tune out.
Start with Ad Accounts Setup & Management, a monthly plan from $1,500 USD with the first 30 days free, or ask us to scope a program across several channels. You pay ad spend straight to the platforms, apart from our management fee.
We create and run your advertising accounts on Google, Meta and other platforms. Your ad budget goes from you directly to each platform, so you always see and control what you spend.
Google, Meta, LinkedIn and Microsoft managed as one budget, with CRM results sent back and landing page tests.
Request a quoteA time-limited test of ads in AI answers, with a capped budget and its own report.
Request a quoteFirst we learn what you have. Then we fix tracking, and after that we improve campaigns in a steady monthly rhythm.
We check account structure, tracking, search terms, audiences, landing pages and wasted spend against your lead quality data.
We repair conversion tracking, map your CRM fields and connect CRM results where that is in scope.
Campaigns get reorganized by buyer intent and offer, with new blocked words, audiences, ads and landing pages.
Weekly tuning and pacing. Each month, a report on cost per lead and advice on where to move budget.
It is a monthly plan from $1,500 USD plus applicable tax, and the first 30 days are free. We create and set up your ad accounts on Google, Meta and other platforms, run and tune the campaigns, set up and check conversion tracking, and send a monthly results report. We ask for a 6-month commitment, because that is how long setup and tuning usually take, but you can stop any month. You pay your ad spend directly to each platform, and it is not included in the fee.
It depends on your market, deal size and how many real leads your sales team can handle. We usually work back from a target cost per deal and your sales goal. Then we start with a budget big enough to learn from. We'd rather suggest a smaller, well-tracked budget than spread money thinly across channels.
It's a new channel with limited ad space, changing formats and availability that differs by market. That makes it worth a careful test, not a big commitment. We run AI search ad pilots with capped budgets and their own reports. We compare cost per real lead with your regular search ads, and scale only if the numbers hold up.
Ad platforms aim for whatever you tell them counts as success. If that's a form fill, they find people who fill in forms. When we send qualified leads, open deals and won deals back from your CRM, the platforms learn which clicks become customers. Over time, spend shifts toward better-fit companies.
Yes. Accounts stay in your name, and we work through manager or partner access. All campaigns, audiences, conversion history and reports remain yours if you ever change providers. We also document the tracking and CRM connections, so your team or another agency can pick up where we left off.
Start Ad Accounts Setup & Management online today, with the first 30 days free. Or tell us about your channels, budget and CRM, and our team will scope a multi-channel program around your cost-per-lead targets.