SEO & Organic Growth

B2B SEO services for search engines and AI answers

Our B2B SEO services turn search traffic into real leads. We fix your site, organize it around what buyers look up and publish steadily. And we help you show up in Google, Bing and the AI tools your buyers now ask first.

SEO strategist presenting a site architecture plan for B2B SEO services to a marketing team
Site healthPages search engines can find, read and load fast
Each step depends on the one before. Content can't rank on a site search engines can't read.
01The challenge

Why B2B SEO services often fail to produce pipeline

Many companies have paid for B2B SEO services before. The reports showed traffic going up, but sales never felt it.

Traffic that never buys

Content goes after broad, popular searches that students and job seekers make, not the specific questions your buyers ask. Traffic grows, but real leads don't.

Content stops after month three

Your team can write a few articles a quarter at most. Without a system, publishing drops off, and competitors who post steadily take the rankings.

Buyers now ask AI first

Your prospects get a summary from Google AI Overviews, ChatGPT or Copilot before they click anything. If your company isn't mentioned, you're not on the shortlist.

Seen in searchBroad searches bring views, but mixed interest
Each leak can be fixed: aim at buyer questions, publish steadily, get mentioned by AI and track leads in the CRM.
02What you get

What our SEO program covers

We run SEO as an ongoing program with monthly priorities, not a one-time audit. A senior SEO lead owns the plan, and every piece below is part of it.

TrustEarned links, mentions and reviews
The upper layers only pay off when the lower ones are solid.

Technical SEO audit

We check whether search engines can find, read and load your pages, plus redirects, duplicates, internal links and scripts. You get a ranked fix list your developers can act on.

  • Full scan of what search engines see
  • Speed and mobile checks
  • Ranked fix list ready for developers

Site structure

Groups of related topics, service and industry pages, and internal links that tell search engines and buyers what you do and for whom.

  • Keyword and topic mapping
  • Page order and web addresses
  • Internal linking plan

Content plan and writing

A content plan built from buyer questions, then briefs, drafts, expert review and publishing. Our automated content pipeline keeps it coming at a steady pace.

  • Research into buyer questions
  • Briefs, drafts and expert review
  • Updates to existing pages

Local SEO across Canada and the US

Google Business Profile, Bing Places and Apple Business Connect listings, location pages and matching details for every office, branch or service area.

  • Business profile setup and upkeep
  • Location and service-area pages
  • Reviews and directory listings

Schema markup

Behind-the-scenes code that describes your company, services, locations, FAQs and articles. It helps search engines and AI tools understand exactly who you are.

  • Company and service markup
  • Local markup for each location
  • FAQ, article and breadcrumb markup

Earning links

Trust built through original data, expert comments, partner and association pages and PR. We do not buy links or use private networks.

  • Research and data others want to cite
  • Expert comments and PR outreach
  • Partner and association listings
04Our approach

Content at a steady pace, with experts in the loop

Our STOREKEEPER platform runs an automated content pipeline. It researches topics, drafts articles to a brief and publishes to WordPress and social channels, while people stay in charge of every step that matters.

Topics from real demand

Topics come from Search Console data, gaps your competitors leave and your sales team's most common questions.

Drafts to your brief

Drafts follow your message guide, terms and compliance rules. Then a subject expert reviews them.

Approval before publishing

Nothing goes live without approval. Approved pieces go out with schema, internal links and social versions.

Topic researchSearch demand, gaps and sales questions ranked
Automation handles the volume. Your experts handle accuracy and judgment.
05How it works

How the SEO program runs

The first two months fix the foundation. After that, each month follows a plan we agree with you and adjust by results.

AuditTechnical, content and competitor starting point
Foundation first, then a monthly cycle of publishing and reporting.
  1. Audit and starting point

    Technical audit, a list of your content, a look at competitors and starting numbers in GA4 and Search Console.

  2. Strategy and plan

    Topic map, structure changes, local plan and a 90-day plan tied to your sales goals.

  3. Fix the foundation

    Technical fixes, schema, redirects and internal links. We do them, or hand them to your developers.

  4. Publish and build trust

    Monthly content, page updates, local updates and link earning, following the plan.

  5. Report and adjust

    A monthly report on rankings, AI visibility, traffic and leads, with next month's priorities.

06Integrations

Reporting and tools

You see the same numbers we see. Reports connect search visibility to leads and revenue, not just rankings.

Google Search Console

Searches, views, clicks, which pages are indexed and page speed for every page.

GA4

Search visits, engagement and conversions, with forms, calls and bookings tracked.

Lead tracking in your CRM

Leads from search are tagged in your CRM, so you can see deals and revenue that came from search.

Rank and AI tracking

Keyword positions by city or region, plus regular checks of AI answers for your key questions.

Dashboards

A live Looker Studio dashboard plus a short monthly note on what changed and why.

Monthly reportVisibility, traffic, leads and next steps
Search, analytics and CRM data come together in one monthly report.
07Pricing

B2B SEO pricing

SEO is priced by site size, number of locations and how much content you need. Start with an audit, or go straight to a monthly program.

Technical SEO audit

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A one-time audit with a ranked fix list for your developers and a 90-day plan.

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Monthly SEO program

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Technical upkeep, content, local SEO, link earning and monthly reports.

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Multi-location SEO

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Local SEO for many branches or service areas across Canada and the US.

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Discovery callGoals, markets and how you rank today
Site size, locations and content volume set the monthly scope.
FAQQuestions buyers ask

Frequently asked questions

How long does B2B SEO take to show results?

Technical fixes can lift visibility within weeks, once search engines revisit your site. Content and trust-building usually take several months to show real gains in rankings and leads, longer in crowded markets. From the first month we report early signs, like more views and new ranking pages, so you can see progress before leads arrive.

Is AI-assisted content safe for SEO?

Search engines judge content on how helpful and accurate it is, not on how it was drafted. The risk comes from thin, unchecked content published in bulk. Our pipeline drafts to a detailed brief, then a subject expert checks the facts, claims and tone before anything goes out. You get steady output without giving up quality or credibility.

What is AI search optimization, and is it different from SEO?

AI search optimization, sometimes called generative engine optimization, aims to get your company named in AI-generated answers. It builds on SEO basics and puts extra weight on clear company details, answer-first content and mentions on trusted sites. We include it in every SEO program rather than selling it separately.

Can you manage SEO for dozens of locations?

Yes. For companies with many locations we manage business profiles, location pages, local schema and directory listings for each branch or service area in Canada and the US. We use templates and automation to keep details consistent. We report rankings and calls by location, so regional managers see their own results.

Will you need access to our website and developers?

We need access to Google Search Console, GA4 and your website editor. If we built or host your site, we make technical fixes ourselves. If not, we give your developers clear tickets and check the changes once they're live. Content and local SEO carry on at the same time, whoever handles development.

Next step

Be the answer when your buyers search

Share your website and the markets you want to win. A senior member of our team will reply with first findings and a fixed quote for an audit or a monthly program.